Emerald of Katong recorded strong sales over its launch weekend, with developer Sim Lian Group selling 835 of 846 units (98.7%) in two days. Its VIP sales on Nov 15 saw 401 units (47%) taken up, followed by another 434 units on Nov 16. The average price of units sold across the weekend was $2,621 psf. Sim Lian declined to comment on its sales.
“It probably holds the record for the most number of units sold in a day, beating J'Gateway's 738 units in June 2013," says Mark Yip, CEO of Huttons Asia. Only 11 units remain available at Emerald of Katong—nine one-bedroom and two five-bedroom units. All 2-, 3-, and 4-bedroom unit types have been sold out. "Buyers favoured the larger units with either a study or flex layout," notes Yip. "They were likely purchasing for owner-occupation, needing the study or flexible layout to suit their lifestyle needs."